Data-Driven Stories: Unlocking Value Through Storytelling Artwork

ValuationPodcast.com - A podcast about all things Business + Valuation.

Valuation Podcast .com - A video and audio podcast on all topics concerning business owners and valuations. Melissa Gragg is a business valuation expert in St. Louis and the host, she interviews CPAs, company valuation experts, testifying experts, marketing experts, divorce expert witnesses, estate planning experts, management consulting experts, strategic planning experts, business lawyers and covers business topics pertaining to company owners and attorneys. http://www.ValuationPodcast.com (314) 541-8163 or email hello@valuationpodcast.com

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ValuationPodcast.com - A podcast about all things Business + Valuation.

Data-Driven Stories: Unlocking Value Through Storytelling

November 21, 2024 • Melissa Gragg

Data-Driven Stories: Unlocking Value Through Marketing and Storytelling - Thought Leadership

Welcome to ValuationPodcast.com, a podcast and video series about all things related to business and valuation. My name is Melissa Gragg, and I'm on a Financial Mediator and Business Valuation Expert located in st. louis.

Today, I'm speaking with Austin LaRoche, located in Los Angeles, California.
Austin is the CEO of Global full-service marketing agency ATAK Interactive and creator of the M2S (Marketing-to-Sales) Framework for B2B growth.

Today's episode is all about content creation, thought leadership, marketing niches, and data storytelling.

Topics addressed:
Purpose of Content
Authority & Thought Leadership
Marketing towards a Need
Marketing to a Demographic
Build Communities

Specific questions asked:
Historically, how have people perceived numbers and data in a business setting?
What are effective methods for communicating complex calculations?
How does data storytelling enhance a company’s perceived value?
What tools do you recommend for building effective data stories?

Connect with Austin:
www.atakinteractive.com
www.linkedin.com/in/austinlaroche/
www.youtube.com/@UCApP-PQ_tLkS6-76-xgwQIg

Melissa Gragg 
CVA, MAFF, CDFA 
Expert testimony for financial and valuation issues 
Bridge Valuation Partners, LLC 
melissa@bridgevaluation.com 
http://www.BridgeValuation.com 
http://www.ValuationPodcast.com 
http://www.MediatorPodcast.com 
https://www.valuationmediation.com
https://www.thedivorceallies.com/
Cell: (314) 541-8163

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